5 thoughts on “A Brand Is Not A Logo

  1. Great post! I agree with everything you say, but I especially like when you explain “It is an experience. It is trust. It is a manifestation of the relationship a company has with its customers.” Too many people today believe that a brand is simply what the product/service is on the outside (logo, packaging, etc.) but fail to realize they like the brand not only for the product/service they are given, but for the experience they have while using it. I think once people understand what a brand is, they’ll appreciate all that is has to offer.

    • Yea, exactly. I think great comprehensive branding is vastly undervalued or at least, like you said, largely unrecognized by many people (most of my own family) who think a brand is only what something looks like.

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