Among many other obvious benefits, a well-developed and autonomic idea is the best tool for creating powerful art, design, literature and film. Within the creative industry, one can often find that compromising too much for too many opinions from too many people can dilute a great idea down to something dull and forgettable: that which no one hates but nobody really loves either.
In the effort to appeal to the largest audience possible, whether by ‘following the gaze’ through breadcrumb trails and eye tracking software or by begging for approval through public opinion surveys and committee-driven concepting, a once creative and unique idea can be hijacked by
the bottom line and boiled down to something akin to a paranoid, insecure and overbearing coworker, who is always there watching and waiting, but never really adding anything significant
to the conversation.